Marketing is Everything

This article reinforces the importance of taking a customer driven in the high tech business. Too often we focus on features not the value delivered to a customer. Written in 1990, this article is still one of the most relevant on how to treat customers in a rapidly changing world. McKenna proposes six principles, which…

Wasted artificial light gets new life as electricity

In an office, or your home, what ever light does not pass through your eye gets wasted. A new photovoltaic technology based on Perovskite, better know as calcium titanium oxide, have been developed into PV that can capture artificial, indoor lighting, found inside buildings. The amount of energy in artificial lighting is much less than…

Purpose drives brand

Below is a link to an emerging story on the Boeing  737.  Before profit, before before meeting delivery schedules–getting people home safely is the sole Boeing purpose and their painful brand promise.  It drives the engineering, materials, testing, and of course certification teams–though it appears it did not drive everyone on the Boeing team.  Eventually…

Smart glasses find a very smart application in airports

The Port of Seattle  recently announced a new pilot programme  for Smart Glassses to help people who are blind or visually impaired access a new assistive technology to safely and independently use Seattle-Tacoma International Airport.  The glasses  connects people who are blind and low vision to certified, live agents via the smart glasses and a…

Signs the textile industry is the next innovation frontier

Last week my family gathered all of the clothing that was too small, too worn or too embarrassing to let me wear out and took it for recycling. It struck me as such a waste in money and energy, for good reason. The production of textiles, from the pesticides we use on cotton fields to…

Growing the Clean Technology industry in BC

The roots of the clean technology industry in BC go back to companies such as Xantrex Technology, Ballard Power, Westport Innovations, Quest-Air, Delta Q,  NxtPhase Corporation and Cellex Power Products.   By 2004 it became clear that the industry was quietly exceeding over $600 million in revenues and employing thousands of people. The Power Technology…

If only they would use their genius for Good not Evil–Maxwell Smart

Age-related  eye disease affect over 100 million people worldwide, a number which is expected to double by 2050!   Of the diseases, Diabetes is the leading cause of blindness in the working age population.  Early detection and treatment can prevent 98% of severe visual loss resulting from diabetes.   DeepMind, an artificial intelligence company owned…

Making eye care more accessible

Globally, 246 million people have low vision and 39 million are blind.  Incredibly, 80% of ALL visual impairment can be avoided or cured with regular exams and treatment.   Sounds easy,  but challenges such as access to early eye care, its cost and education are hurdles that many people can not overcome. Ophthalight Digital Solutions’…