The answer is you should care — digital maturity matters. In general, according to a recent Cap Gemini Consulting study, digitally mature organizations with a strong digital strategy have at least twice the profitability of their peers who lagged behind.
Unfortunately, there is a lot of confusion as to what a Digital Strategy is. A digital strategy refers to an organization’s vision, goals, opportunities and related activities that will maximize the business benefits of ALL their digital initiatives. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates. This often includes customer intelligence, collaboration, new product/market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance; to more marketing and customer-focused efforts such as web sites, mobile, eCommerce, social, site and search engine optimization, and advertising.
You can catch a one page brief on the topic here http://goo.gl/kO5Glz or read the Cap Gemini study https://goo.gl/EODU62 .