Purpose drives brand

Below is a link to an emerging story on the Boeing  737.  Before profit, before before meeting delivery schedules–getting people home safely is the sole Boeing purpose and their painful brand promise.  It drives the engineering, materials, testing, and of course certification teams–though it appears it did not drive everyone on the Boeing team.  Eventually…

Smart glasses find a very smart application in airports

The Port of Seattle  recently announced a new pilot programme  for Smart Glassses to help people who are blind or visually impaired access a new assistive technology to safely and independently use Seattle-Tacoma International Airport.  The glasses  connects people who are blind and low vision to certified, live agents via the smart glasses and a…