Foresight TAP Program Resources

A few resources for clean tech companies who attended the session on December 5, 2019

Marketing is Everything
An article that describes the importance of a firm’s credibility and how marketing impacts it.

Creating Shared Value
How to reinvent capitalism—and unleash a wave of innovation and growth by Michael E. Porter and Mark R. Kramer

Value Proposition Canvas reinvented
The traditional Value Proposition Canvas, in my opinion, does not do enough to encourage empathy with customers and examining the human experience. This canvas contains questions and sections that guide people into thinking through the end-customer experience.